“Laure Prouvost: For Forgetting” at the New Museum

New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
New Museum, NYC, 2014, Laure Prouvost ©Benoit Pailley
On my last New York trip Laure Prouvost made a lasting impression with her immersive installation “For Forgetting” (2014). A large format print and collage mural structure held together a mix of handmade sculptures mimicking luxury handbags, found objects, a multichannel video installation, and her film, How to Make Money Religiously (2014). Prouvost's film, How to Make Money, lullingly repeated imperatives about luxury, getting rich and the slippages that occur with everyday communications. Haven't each of us received that email from a third world country that says something on the line of...My aunt just died and left me millions? I need your help to access the money. You too could share in this vast wealth. Centered in a darkened room of the installation this film promised to make me rich upon watching over and over. Perhaps I should have also clicked my heel three times? Curated by Assistant Curator, Margot Norton, “Laure Prouvost: For Forgetting” was on view at the New Museum from February 12–April 13, 2014 in the Lobby Gallery. Yes, right next to the snacks and books. While it's no longer on view, Prouvost is an artist that should be added to your list of must knows. Given the most obdurate space in the museum- heck there was a brass band playing out in the lobby while I was in the installation- it's the artwork that I can't quit pushing around in my head.

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