a note on soft work
Immaterial labor versus the hard, object, product
immaterial labor = definition of Marx
The zany, relational, reproductive labor, and the service economy is continually pushing the boundaries between the perceived production – soft work is now the new norm and according to business execs and economists part of “hard” production. New economy reliant upon those elements typically relegated to “soft work”.
communication, presentation, social (media), relational
Sianne Ngai “Our Aesthetic Categories, the Cute, Interesting, and Zany”